The People in Your Corner This Year

Cassandra Nadira Lee
Feb 9
2 min read

LIFT Newsletter 035

Meet the team that's committed to your growth, week after week.

Most professional development feels like you're figuring it out alone. LIFT is different. You have a team. You might wonder why a weekly newsletter needs six people.

Here's why: delivering consistent, practical insights that actually move mid-level managers forward requires specialists who understand both growth and execution.

Here's who's working behind the scenes for your success:

Zalfa & Fanny keep LIFT grounded in reality.

Zalfa's teaching experience taught her to spot the gap between what sounds good in theory and what people can actually implement. Fanny ensures every interaction feels responsive, not automated.

Wifa turns complex insights into 5-minute reads that stick. He tests every piece of content with one question: "Would a busy manager actually use this?"

Kah Keh has facilitated tens of corporate workshops for professionals exactly like you. He knows the difference between inspiration that fades and tools that become habits.

Felicia creates the structure that makes change possible. She's seen what happens when professionals get support versus when they go it alone, the difference is dramatic.

Baejah tracks what actually works. Every tool, every framework gets measured against one standard: did it help someone perform better?

And I'm Cassandra, a former banker cum marketeer turned learning and development solutionist who's spent 20 years helping professionals from president directors to mid-level managers build the human skills that accelerate careers.

I've seen AI reshape three different industries, and I know which capabilities become more valuable, not less.

This team exists because lasting professional growth requires both excellent content and consistent support. Next week: The one decision-making skill that 87% of promoted managers master (and their peers miss).